What is Castupload?
Castupload was a project promoted by the German Federal Ministry of Economics and Technology, and the European Union, the European Social Fund. Parallel to this project with focus on eCasting, a new software for selection, evaluation and booking of Actors, Locations, Props and Crew was established and licenced to production companies (as in Germany for example Constantin Entertainment, filmpool entertainment and Seapoint) as well as to Casting Directors (as in Germany for example Simone Bär, Anja Dihrberg und Suse Marquardt). We believe, that today there is no other system in Germany being used in casting and selection for such an amount of roles and projects. Today Castupload is connected to the licensed sub-systems of the Casting Directors.
What costs are connected to Castupload?
Castupload is a service to any professional actor, agent or casting director that is verified as such and has a profile on Castupload. The modular Software as a Service (SaaS) framework is licensed as a “white label product” to production companies, agencies and associations/federations. The licensing fees are used to cross-finance Castupload. There will always be the option for professional actors, agents or casting directors to be listed on Castupload for free.
The idea for Castupload originated from friends that are actors. Initially it was focused on establishing a platform to easily conduct and manage castings (in studio and as online audition). Parallel we developed a software system for caster and production companies to select, evaluate and book roles, locations, props and crew. We seek to establish a technical standard - from actor-database to selection and evaluation) that will drive all existing providers to also use and/or establish standards with open APIs as basis for a system-landscape that allows actors, casters, agents and crew to focus on one system. Especially the international projects on our systems as well as the feedback especially from American directors and producers shows us, that our system is also leading internationally.
Who are we?
Castupload as well as the current version of our underlying platform-software prestage (prestage 1.3) are services offered by the Denkungsart GmbH, a small enterprise for software development and digitalization from Germany. The founding partners (David Zitzlsperger, Fabian Schwahn and Andreas Venturini) have never been involved in the film industry before and see this “neutrality” as a core strength.
We don't consider the eCasting and project management features of Castupload as an alternative to the traditional casting process but rather as a valuable add-on. We believe that the studio casting function of Castupload will greatly improve the process of traditional castings. For example: a casting director can upload shootings to Castupload and connect them to an actor's profile. Subsequently, the actors' agent will be able to review the casting and comment on it via Castupload's online collaboration tools. Similarly, the casting director will be able to review and to share selected castings with both directors and producers. They might decide to have an actor redo a scene via eCasting to account for last minute changes or they might send a casting call for an eCasting to an actor who was not even able to attend the studio casting in the first place. Regardless of the individual requirements - Castupload accompanies each party from the beginning of a casting process to the successful completion.
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